6 June 2024
Creating Over 100 Jobs and Investing Over $30 Million
MONROE, N.C. – Briolf USA LLC, the subsidiary of Briolf Group headquartered in Spain, has announced it is planning its first U.S. manufacturing campus in Union County, North Carolina. This expansion is projected to create over 100 jobs and bring $30.5 million within in the first three years.
“We are really excited for this significant milestone in our history. The U.S. has become a crucial market for us,” said Jaume Juher, President of Briolf Group. “Having this first production plant in North Carolina reinforces our strategy and maximizes our presence in the entire region. We want to thank all representatives of the state as well as the Monroe Union County Economic Development Commission. Their advice and continuous support during the project was an essential part of our decision. As a family run company, our vision takes a long-term perspective. We believe this partnership will be very positive for both our company and the entire community in the coming decades.”
“We are ecstatic about Briolf USA’s decision to establish its first U.S. manufacturing facility in Monroe,” stated Monroe Mayor Robert Burns. “This company’s unwavering commitment to excellence perfectly complements our established base of precision manufacturers, underscoring Monroe as a hub for industrial success and innovation. We are excited about their choice to invest in our community. Their decision highlights Monroe as the ideal manufacturing location, thanks to our commitment to several initiatives, including our reinvestment in workforce through the Good Jobs/Great Cities and MonroeWorks Initiative.”
With a history spanning more than 50 years in the chemical sector, Briolf operates several companies under eight main subsidiaries, each serving different market segments. As part of its long-term strategy in the U.S., Briolf will commence production through its primary subsidiary, international coatings manufacturer Roberlo.
Roberlo specializes in automotive refinishing and industrial coatings. The new facility will be located in the Monroe Corporate Center, a Class A industrial park near the Charlotte-Monroe Executive Airport. Over time, Roberlo’s site is expected to evolve into a manufacturing campus for other Briolf Group companies. This facility will enhance the Group’s ability to serve its North American customers more effectively.
“Our commitment to economic development by nurturing, expanding, and attracting companies that prioritize quality and innovation continues to yield outstanding results,” said Union County Board of County Commissioners Chairman J.R. Rowell. “The successful attraction of Briolf USA underscores our county’s competitive edge and reinforces our reputation as a leading destination for businesses on both the national and global stages.”
“Monroe and Union County’s unwavering commitment to being pro-business while offering an exceptional quality of life has proven effective in attracting and retaining companies,” stated MUCEDC Chairman and Monroe City Councilman James Kerr. “Briolf USA’s decision to establish operations here is a testament to our strategic planning and unique amenities, such as the Monroe Corporate Center, the Charlotte-Monroe Executive Airport, and the Dowd Centre Theater, all of which make our community a prime location for global firms.”
The company’s new positions will include engineers, managers, and operations and support staff, with the potential to create an annual payroll impact in the community of more than $5 million per year.
“The City of Monroe and Union County provided tremendous support to MUCEDC as we developed an incentive that was focused on the specific needs of Briolf USA enabling their significant investment,” said Ms. Rachael Holzman, MUCEDC New Opportunities Manager. “With resources like the Monroe Corporate Center, we have attracted more jobs and investment over the past three years than ever before in Union County’s history. We are excited to welcome Briolf USA, our first company from Spain, to our vibrant industrial community.”
The City of Monroe and Union County are providing incentives for this project, including the newly established MAGNET50 Grant. Additionally, the State of North Carolina’s performance-based grant from the One North Carolina Fund will support Briolf’s location. South Piedmont Community College will also partner with Briolf to provide essential technical training for precision-based manufacturing careers.
For more information, please contact Monroe-Union County Economic Development Commission at (704) 282-5780 or go to www.developunion.com
Governor Cooper’s Press Release:
For More Information:
R. Christopher Platé
Executive Director
Tel: (704) 282-5780
Email: chris@unionedc.com
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